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A better way
to motivate students to love reading.

Start
the Year Strong.

Build morale, spark engagement, and accelerate reading growth – all in the first 4 weeks.

Join classrooms across the country in a high-energy reading tournament that transforms how students feel about learning—and gives you real-time data to prove it.
celebrate-tournaments2

Your Students Deserve a program they love.

Your Students Deserve a Stronger Start.

In a time when literacy scores are falling and teacher morale is low, Shoelace is teaming up with school districts to create something different: A Reading Tournament designed to reignite joy, confidence, and results — for students and teachers.

Be part of the movement that's turning the page on education's literacy crisis.

From Day 1 to Data-Driven Wins:

Here's How it Works

  • Onboarding

    Partner with our Director of Education, Lauren Coleman, to get your team ready. You'll receive live training, ongoing support, and a toolkit of student-facing materials to kickstart excitement.


    onboarding

  • Day 1:

    First Day of Play

    Students dive in — and within 30 minutes, you unlock individual baseline Reading Comprehension Levels for every learner.


    first day of play
  • Day 14:

    Administrator Check-In

    Get personalized insights and strategic coaching in a one-on-one session with Shoelace's Education and Data leaders.


    reports
  • Day 21 - 28:

    Race to the Finish!

    The competition heats up! We'll arm your teachers with momentum-boosting tips to fuel student drive and maximize skill gains.


    reports
  • Day 30:

    Championship Reveal & Outcomes Report

    Celebrate your classrooms with a custom video unveiling winners — and receive a comprehensive, actionable report on student growth and next steps.


    reports


Get
Started


Get
Started

Join a community of educators choosing to lead with joy, competition, and real literacy outcomes.

Find out how districts are using tournaments to change the game for students in ELA.

Admins, teachers, and students are raving about Shoelace Tournaments.

Admins, teachers, and students are raving about Shoelace Tournaments.

Hear how these game-based literacy tournaments are making a difference.

"Our experience with the Shoelace games was engaging and insightful. Students were enthusiastic, and the activities sparked meaningful conversations around their content. It provided a fun, interactive way to reinforce learning."

M. Winters,
Purcell Intermediate School, OK

"My class loved this! They constantly wanted to go on. Loved playing with each other, sharing where they were.

Great program for all level learners."

C. Goodman,
Middle Township Elementary, NJ

"Students were more engaged in answering comprehension questions in this interactive program compared to regular reading comprehension intervention with an adult."

 

M. Turner,
Perry Middle School, MI

Imagine Your Classrooms Like This...

Imagine Your Classrooms Like This...

  • Students racing to answer comprehension questions.
  • Teachers sharing real-time growth data at team meetings.
  • Classrooms erupting in celebration when winners are revealed.
  • A school year that starts with confidence, connection, and a love
    of learning.
Ready to bring this to life in your district?

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